Dealer materials from product data, on brand in every language

Client:
Medical technology manufacturer with an international dealer network
Service:
Brand Studio with PIM connection
Status:
in use, expanding September 2026
Overgrown olive trunk on a travertine plinth, smothered in water sprouts, dry twigs, bast and loose cables whose plugs dangle into empty space

Starting point

Starting point

The manufacturer sells its products internationally through dealers. Presentations, product sheets and brochures used to be created from scratch every time, using templates scattered across PowerPoint masters, PDFs and design files. The challenges were structural:

  • Rework for every language: each language version needed layout work.
  • Inconsistent brand image: every new document started from scratch and drifted away from the core of the brand.

What was needed was not another design tool, but one source from which all materials are produced on brand.

Drawer with a champagne-metal front in a Calacatta block, holding eight frosted-glass index cards that stand in moss like seedlings, the front one with an image field and three data lines; beside it a milled valve with a handwheel, and a braided cable runs from the drawer front into a socket in the travertine

Our solution

Solution

Brand Studio becomes the manufacturer's brand source:

  • Brand source: colors, fonts, templates and tone of voice in one place.
  • PIM connection: images and documents come straight from the PIM, in original quality and without detours.
  • Presentations and documents: PowerPoint and PDF, ready for sales and dealers.
  • Translation: using the manufacturer's technical terminology; the layout stays intact.
  • Under the manufacturer's brand: the studio runs in the manufacturer's own cloud environment, and employees sign in with their company accounts.

Flow: images and documents from the PIM on-brand template document translation approval dealers.

The same trunk in full leaf: a dense olive crown with green olives and one silicon leaf; the cable bundle and plugs are overgrown with moss and lichen

Status

Outcome

As of September 2026: The studio is in use at the manufacturer; images and documents come straight from the PIM.

What has already changed:

  • Presentations, brochure pages and translated PDF documents are created in the studio
  • Translation into any common language, using the manufacturer's glossary

What we measure: time per presentation, before and after.

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