We build AI that stays with the business.

azena is an AI boutique from Stuttgart. We develop our own products, build custom AI and roll out OpenAI in organizations, with a team that both advises and builds.

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Tiered tree with horizontal tiers of dense, silver-green olive foliage and green olives on a hexagonal plinth of green Schilfsandstein, pale Stubensandstein and white marble; a cable bundle runs down the trunk and plugs into sockets in the marble with champagne-metal plugs, and a few leaves are silicon

Who you'll be sitting across from.

At azena, you talk to the people who also do the building. There is no handoff from consultants to a different team.

Portrait of Baybora Gülec

Baybora Gülec

Founder

Previously Senior Manager Agentic AI & GenAI at Bosch Digital, responsible for eight business units; built a team of 27 engineers and 3 product owners behind Bosch's first agentic AI platform. Before that, Mercedes-Benz R&D Silicon Valley. Stanford University, continuing studies course “The Frontiers of Artificial Intelligence.”

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On the team

Ertac

Vibe Coding Officer

Natural intelligence meets artificial. The best work happens where the two grow together.

What we stand for

AI that stays, and that your team runs itself.

Building, not reporting

Every recommendation is actionable, and we implement it ourselves.

Honest about status

We state where things actually stand, even when that means “in progress.”

Precision

Defined scope, documented handover.

Confidentiality

Client data and client names stay with the client.

Hexagonal champagne-metal plate set flush into white Calacatta marble and engraved with three nested guilloché hexagons; a braided cable is plugged into its edge, moss, gray-green lichen and a young olive branch with green olives grow at one corner, and beside it lies an olive branch with a silicon leaf

Our mark

Three levels. One house.

The azena mark is a hexagon made of three layers. They stand for the three levels of every project: strategy, integration and products. Each one rests on the one below.

Up close.

This is what the work looks like.

Scenes AI-generated